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HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.
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The positioning of Hugo Boss in football - Marca en Zona - El Mejor Contenido de Marketing Deportivo
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Hugo Boss' CEO Daniel Grieder shares five-pillar plan to re-establish brand's identity in global fashion landscape | Options, The Edge
![Case study for Hugo Boss. Back on the profitable growth track and though still the right time to exit? - GRIN Case study for Hugo Boss. Back on the profitable growth track and though still the right time to exit? - GRIN](https://cdn.openpublishing.com/grin-paper/1188808_0.jpg)
Case study for Hugo Boss. Back on the profitable growth track and though still the right time to exit? - GRIN
![HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms. HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.](https://storage.googleapis.com/twg-content/images/d173b_Hugo-Boss-BANNER_fCilPXf.width-1200.jpg)