:quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/FLP6ACQVLNH2ZNZUE4B3AUSQC4.jpeg "Case Study: Inside Moncler's 'Genius' Strategy | BoF")
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Bocconi Students Marketing Society - Moncler Genius' Strategy In 2018, luxury outerwear brand Moncler chose to abandon seasonal fashion collections with a marketing model built around a series of limited edition designer
